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Making Video Marketing Work for SaaS Companies

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Tatiana is Director of Client Marketing at How to SaaS, a marketing consultancy for late stage startups. Having worked with tons of SaaS companies, Tatiana brings us firsthand experience implementing video marketing strategies and joined us for a chat. If you are thinking about where and how to incorporate video into your current strategy, give it a listen!

In this episode, we cover:

  • How to determine if video is the right channel?
  • How do your product and audience lend itself to video marketing?
  • What other opportunities exist for videos beyond short-form content?
  • Most common mistakes with video marketing?
  • How to measure video marketing?

Want to get in touch? Find her on Linkedin or read more about her work here!