Tatiana is Director of Client Marketing at How to SaaS, a marketing consultancy for late stage startups. Having worked with tons of SaaS companies, Tatiana brings us firsthand experience implementing video marketing strategies and joined us for a chat. If you are thinking about where and how to incorporate video into your current strategy, give it a listen!
In this episode, we cover:
- How to determine if video is the right channel?
- How do your product and audience lend itself to video marketing?
- What other opportunities exist for videos beyond short-form content?
- Most common mistakes with video marketing?
- How to measure video marketing?