{"id":285,"date":"2023-05-15T03:20:22","date_gmt":"2023-05-15T07:20:22","guid":{"rendered":"https:\/\/vizard.ai\/blog\/?p=285"},"modified":"2024-07-24T22:16:34","modified_gmt":"2024-07-25T02:16:34","slug":"making-video-marketing-work-for-saas-companies-with-tatiana-morand","status":"publish","type":"post","link":"https:\/\/vizard.ai\/blog\/making-video-marketing-work-for-saas-companies-with-tatiana-morand","title":{"rendered":"Making Video Marketing Work for SaaS Companies"},"content":{"rendered":"\n<p>Subscribe and listen to Audience Builder on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/audiencebuilder\/id1691077543\" target=\"_blank\" rel=\"noreferrer noopener\">Apple<\/a>, <a data-type=\"URL\" data-id=\"https:\/\/spotifyanchor-web.app.link\/e\/s2R2QA8AOzb\" href=\"https:\/\/spotifyanchor-web.app.link\/e\/s2R2QA8AOzb\">Spotify<\/a>, <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9hbmNob3IuZm0vcy9lMDg5NWNlOC9wb2RjYXN0L3Jzcw\/episode\/MmIwY2RlNzUtOWYyZi00MmFlLWE4NDktNDkyZTk4ZjE3OWE2?sa=X&amp;ved=0CAUQkfYCahcKEwiA66nFgY3_AhUAAAAAHQAAAAAQAQ\">Google Podcast<\/a>, <a href=\"https:\/\/youtu.be\/miYWryyGKrU\">YouTube<\/a> and <a href=\"https:\/\/castbox.fm\/channel\/id5437204?utm_source=website&amp;utm_medium=dlink&amp;utm_campaign=web_share&amp;utm_content=AudienceBuilder-CastBox_FM\">Castbox<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Making Video Marketing Work for SaaS Companies with Tatiana Morand (How To SaaS)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/miYWryyGKrU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tatiana is Director of Client Marketing at How to SaaS, a marketing consultancy for late stage startups. Having worked with tons of SaaS companies, Tatiana brings us firsthand experience implementing video marketing strategies and joined us for a chat. If you are thinking about where and how to incorporate video into your current strategy, give it a listen!<\/p>\n\n\n\n<p><strong>In this episode, we cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to determine if video is the right channel?<\/li>\n\n\n\n<li>How do your product and audience lend itself to video marketing?<\/li>\n\n\n\n<li>What other opportunities exist for videos beyond short-form content?<\/li>\n\n\n\n<li>Most common mistakes with video marketing?<\/li>\n\n\n\n<li>How to measure video marketing?<\/li>\n<\/ul>\n\n\n\n<p><strong>Want to get in touch?<\/strong> Find her on <a href=\"https:\/\/www.linkedin.com\/in\/tatiana-morand-796b09104\/\">Linkedin<\/a> or read more about her work <a href=\"https:\/\/www.superpath.co\/blog\/transitions-how-i-went-from-content-creator-to-consultant\">here<\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tatiana is Director of Client Marketing at How to SaaS, a marketing consultancy for late stage startups. Having worked with tons of SaaS companies, Tatiana brings us firsthand experience implementing video marketing strategies and joined us for a chat.<\/p>\n","protected":false},"author":3,"featured_media":1092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"ppma_author":[40],"class_list":["post-285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vizard-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Video Marketing Work for SaaS Companies<\/title>\n<meta name=\"description\" content=\"Learn about what is video marketing and how to create the best video marketing strategy that actually drives results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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