{"id":1355,"date":"2023-07-30T03:14:38","date_gmt":"2023-07-30T07:14:38","guid":{"rendered":"https:\/\/vizard.ai\/blog\/?p=1355"},"modified":"2024-07-25T01:10:07","modified_gmt":"2024-07-25T05:10:07","slug":"the-content-creators-guide-how-to-post-a-video-on-facebook","status":"publish","type":"post","link":"https:\/\/vizard.ai\/blog\/the-content-creators-guide-how-to-post-a-video-on-facebook","title":{"rendered":"The Content Creator\u2019s Guide: How to Post a Video on Facebook\u00a0"},"content":{"rendered":"\t\t
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In the digital age, video is key to engagement.<\/strong>\u00a0<\/p>\n\n

Brands and content creators who want to outperform competitors have to follow the wave of consumer interest and create video content that\u2019s genuinely eye-catching and engaging to stand out from the crowd.\u00a0<\/p>\n\n

In fact, a whopping 91% of consumers<\/a> want to see more online video content from brands, while 92% of video marketers<\/a> have enjoyed an excellent ROI from video marketing efforts.\u00a0<\/p>\n\n

But while TikTok and YouTube Shorts are stealing the limelight, marketers and content creators shouldn\u2019t overlook the power of video on Facebook, with its 2.95+ billion users<\/a>.<\/p>\n\n

If you\u2019re wondering how to post a video on Facebook (and whether it\u2019s even worthwhile), our handy guide is here to help. Let\u2019s dive into how to upload video on Facebook and other Facebook post video FAQs.\u00a0<\/p>\n

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\"Person<\/figure>\n<\/div>\n

Why Post a Video to Facebook?<\/h2>\n\n

Posting videos on Facebook is an excellent way to keep your audience engaged, whether you\u2019re a content creator or a brand. Here are some reasons why Facebook should be the destination for your next eye-catching video.\u00a0<\/p>\n\n

Video content gets more exposure<\/h3>\n\n

If you\u2019ve visited any social media site recently, you\u2019ll notice one key commonality – video content is everywhere. Just look at Instagram Reels – a platform originally built for photos that are now full of video content.\u00a0<\/p>\n\n

Video has proven itself to generate more clicks, so social media companies are pushing this form of content right now. By uploading video to Facebook instead of a traditional post, you\u2019re much more likely to get noticed by your target audience thanks to the video-biased algorithm.\u00a0<\/p>\n\n

You can get your point across faster<\/h3>\n\n

If you want to show off all the cool new features of the product you\u2019re promoting, which is more engaging – a wall of text or a 30-second video?<\/p>\n\n

With video content, you can speak to your audience in just a few seconds without requiring them to read an entire post or scroll through a carousel of photos.\u00a0<\/p>\n\n

Video is an effective sales tool<\/h3>\n\n

More than ever before, consumers want to see the face behind the brand. Video allows you to connect with your audience on a personal level. Whether it\u2019s seeing how a product works in real life or having a human face to connect with, video seems to do a better job of selling than other types of content.\u00a0<\/p>\n\n

After all, 88% of people<\/a> claim to have been convinced to buy a product or service by watching a brand’s video.<\/p>\n\n

Worried about not being enough of a technical whizz to create a video for Facebook? Our handy guide<\/a> makes it easier than ever.\u00a0<\/p>\n\n

How to Post a Video on Facebook<\/h2>\n\n

Once you\u2019ve created your killer video content, the good news is it\u2019s relatively simple to upload video to Facebook. Follow our guides to upload from a mobile device or a desktop.\u00a0<\/p>\n\n

How to Post a Video on Facebook From a Mobile Device<\/h3>\n\n

There\u2019s no real reason to choose a mobile device or desktop computer for your upload – both work well. Here\u2019s how to post video to Facebook from your phone.\u00a0<\/p>\n\n

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  1. Click \u2018What\u2019s on your mind.\u2019<\/strong> Open your Facebook app on the Homepage and tap the \u2018What\u2019s on your mind\u2019 button to start a new post.\u00a0<\/li>\n\n
  2. Set your audience. <\/strong>You can use the \u2018Audience\u2019 menu at the top to select who sees your post. Naturally, for promotional and marketing videos, you\u2019ll probably want your entire audience to see the post or even people who aren\u2019t directly connected with you. You only need to do this once, or you can change the settings manually in the next steps.t<\/li>\n\n
  3. Tap <\/strong>Photo\/Video.\u00a0 <\/strong>Tap the photo\/video button, which will then open your phone\u2019s camera roll. If this is your first time uploading video, the app might ask for permission to access your camera\/camera roll.*\u00a0<\/li>\n\n
  4. Select your video of choice. <\/strong>Tap the video you want to share. You can also select multiple videos at once. Then click \u2018Done\u2019 in the top right corner.\u00a0<\/li>\n\n
  5. Write a description. <\/strong>Remember, you\u2019ll need to craft engaging copy to ensure users are sufficiently intrigued to watch the video. You can also add information such as location and metadata. This is all found in the edit menu.<\/li>\n<\/ol>\n
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    1. Post your video. <\/strong>Once you\u2019re finished, click \u2018Post\u2019 to upload the video.\u00a0\u00a0<\/li>\n<\/ol>\n\n

      *If you haven\u2019t created the video yet, you can use your camera to film and upload a video there and then. The process for doing so is as below. While filming off-the-cuff videos can be useful in some contexts, filming in advance can allow you to take advantage of the features offered by innovative video editing software<\/a>.\u00a0<\/p>\n\n

      Android\u00a0<\/strong><\/p>\n\n

      Click the \u2018Camera\u2019 button, then select the \u2018Video Camera\u2019 button with a + symbol at the top. From there, your camera will open, ready for you to record a new video. When you\u2019ve finished, you\u2019ll see the new video in the list of videos to choose from.\u00a0<\/p>\n\n

      iOS\u00a0<\/strong><\/p>\n\n

      Click the \u2018Camera\u2019 button, then tap \u2018Camera\u2019 again in the top corner of the Camera Roll. Click \u2018Video Camera\u2019 at the bottom of the page, then use the \u2018Shutter\u2019 button to record. When you\u2019ve finished recording, tap \u2018Use\u2019 to add the video to your post.\u00a0<\/p>\n\n

      How to Post a Video on Facebook From Your Desktop Browser<\/h3>\n\n

      Here\u2019s how to post videos to Facebook from your computer.\u00a0<\/p>\n\n

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      1. Click \u2018What\u2019s on your mind.\u2019<\/strong> Navigate to the Facebook website Homepage and tap the \u2018What\u2019s on your mind\u2019 button to start a new post, just like with the mobile app. Alternatively, you\u2019ll see the Photo\/Video button just underneath \u2018What\u2019s on your mind,\u2019 and you can click this directly.\u00a0<\/li>\n<\/ol>\n
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        1. Tap Add Photos\/Videos. <\/strong>Your computer\u2019s files will open, and you can click the video(s) you wish to upload. Alternatively, drag and drop them from your desktop.<\/li>\n\n
        2. Select your video of choice. <\/strong>Double the video you want to share. You can also select multiple videos at once with the Ctrl or Command keys on your keyboard.<\/li>\n\n
        3. \u00a0Add information. <\/strong>Give the video an engaging description that makes your audience want to watch. If relevant, add your location and tags.\u00a0<\/li>\n<\/ol>\n
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          1. Select the audience. <\/strong>Under your name, you\u2019ll see your current audience, such as \u2018Everyone\u2019 or \u2018Only Me.\u2019 Click to choose your preferred audience for the post.\u00a0<\/li>\n\n
          2. Post the video. <\/strong>The final step to post a video to Facebook couldn\u2019t be easier – just click \u2018Post\u2019 on the bottom of the \u2018What\u2019s on your mind\u2019 pop-up.\u00a0<\/li>\n<\/ol>\n\n

            How to Post a Video on Facebook From YouTube\u00a0<\/h3>\n\n

            Posting videos on Facebook doesn\u2019t have to be done in the app itself. If you\u2019ve already uploaded a video to YouTube and you want to share it to your Facebook profile, there\u2019s an easy process for doing so.<\/p>\n\n

            Simply find the YouTube clip you want to turn into a video post on Facebook, then click \u2018Share.\u2019 Select \u2018Facebook\u2019 from the pop-up and then choose between sharing the video to your News Feed or Story. Once you\u2019ve established where the video could go, click \u2018Post to Facebook.\u2019\u00a0<\/p>\n\n

            Facebook Post Video Considerations<\/h2>\n\n

            There are a few requirements your video will have to meet in order to be successfully uploaded to Facebook. Here are the technical specs.\u00a0<\/p>\n\n